Five Steps to Writing Good Web Content

Step 1- Know who your target audience is. Find specific and don't be general. You will be likely reach the audience you want this way.

Step 2- Make the content easy to skim.

• Put important content in headlines.
• Use bullet points.
• Write backwards.Instead of building to the point, start with a point.

Step 3- Write simple content.

• Keep the sentences and paragraphs short.
• Use a basic font. Elaborate fonts are distracting and hard to read.
• Aim for a basic reading level. Remember not all readers have the same education levels. The only exception would be if the web content you are writing has a specialized audience where everyone would be at the same education level.

Step 4- Keep the layout plain and simple.

• You only want one idea to a page.
• Don't overload a page with graphics. Less is more.
• Keep the content under 400 to 500 words.

Step 5- Make it easy to use the web site.

• Have simple menus.
• Use headlines as transitional elements.